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Seoul Airbnb Pricing Analysis

Avg weekend ₩300,000/night · 58% occupancy · 12,000+ listings

4.8K

Market Overview

Avg Nightly (Weekday)

₩135,000

Avg Occupancy

58%

Total Listings

12,000+

Popular Types

아파트, 원룸

South Korea's largest Airbnb market with high foreign tourist demand year-round. Popular areas include Gangnam, Hongdae, and Itaewon.

Gangnam/Itaewon command 20-30% premium
Weekday prices are ~55% of weekend
Hanok stays can charge 40-60% premium
Avg Rating: 4.6Superhost Rate: 22%

Pricing Analysis

TierAvg PriceNet (-15.5%)
Weekday (Sun-Thu)₩135,000₩114,075
Friday₩200,000₩169,000
Weekend/Holiday₩300,000₩253,500

Price Ranges

Budget

₩50,000 ~ ₩100,000

per night

Mid-range

₩100,000 ~ ₩250,000

per night

Premium

₩250,000 ~ ₩800,000

per night

Fee Impact Example

Host Price

₩135,000

-15.5%

-₩20,925

Net Earnings

₩114,075

Seoul Net Earnings Calculator

Host listing price₩135,000
Fee 15.5%-₩20,925
Host net earnings₩114,075
Monthly est. (58% occupancy)₩1,984,905

Seoul Pricing Tips

Price differences by Gangnam/Hongdae area

Gangnam and Itaewon have high foreign demand, allowing 20-30% higher pricing. Hongdae/Mapo attracts younger travelers who prefer affordable rates.

Weekend & holiday pricing strategy

In Seoul, weekday prices average 55% of weekend rates. Setting Friday at ~67% of weekend price balances bookings and revenue.

Leverage Hanok premium

Hanok stays in Bukchon/Jongno can command 40-60% premium over regular apartments. Invest in detailed English descriptions for international guests.

Peak Seasons

  • 벚꽃 시즌 (3~4월)
  • 단풍 시즌 (10~11월)
  • 여름 성수기 (7~8월)

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