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Seoul Airbnb Pricing Analysis
Avg weekend ₩300,000/night · 58% occupancy · 12,000+ listings
Market Overview
Avg Nightly (Weekday)
₩135,000
Avg Occupancy
58%
Total Listings
12,000+
Popular Types
Apartment, Studio
South Korea's largest Airbnb market with high foreign tourist demand year-round. Popular areas include Gangnam, Hongdae, and Itaewon.
Pricing Analysis
| Tier | Avg Price | Net (-15.5%) |
|---|---|---|
| Weekday (Sun-Thu) | ₩135,000 | ₩114,075 |
| Friday | ₩200,000 | ₩169,000 |
| Weekend/Holiday | ₩300,000 | ₩253,500 |
Price Ranges
Budget
₩50,000 ~ ₩100,000
per night
Mid-range
₩100,000 ~ ₩250,000
per night
Premium
₩250,000 ~ ₩800,000
per night
Fee Impact Example
Host Price
₩135,000
-15.5%
-₩20,925
Net Earnings
₩114,075
Seoul Net Earnings Calculator
Seoul Pricing Tips
Price differences by Gangnam/Hongdae area
Gangnam and Itaewon have high foreign demand, allowing 20-30% higher pricing. Hongdae/Mapo attracts younger travelers who prefer affordable rates.
Weekend & holiday pricing strategy
In Seoul, weekday prices average 55% of weekend rates. Setting Friday at ~67% of weekend price balances bookings and revenue.
Leverage Hanok premium
Hanok stays in Bukchon/Jongno can command 40-60% premium over regular apartments. Invest in detailed English descriptions for international guests.
Peak Seasons
- Cherry Blossom (Mar-Apr)
- Autumn Foliage (Oct-Nov)
- Summer (Jul-Aug)
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