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Rome Airbnb Pricing Analysis

Avg weekend $190/night · 66% occupancy · 25,000+ listings

Local currency: €

2.3K

Market Overview

Avg Nightly (Weekday)

$95

Avg Occupancy

66%

Total Listings

25,000+

Popular Types

Apartment, Studio

The Eternal City has year-round tourism demand. Historic district properties command premiums, with Vatican and Colosseum access as key factors.

Vatican/Colosseum proximity premium
Year-round tourism demand
Spring/autumn peak seasons
Avg Rating: 4.5Superhost Rate: 21%

Pricing Analysis

TierAvg PriceNet (-15.5%)
Weekday (Sun-Thu)$95$80
Friday$145$123
Weekend/Holiday$190$161

Price Ranges

Budget

$35 ~ $70

per night

Mid-range

$70 ~ $150

per night

Premium

$150 ~ $400

per night

Fee Impact Example

Host Price

$95

-15.5%

-$15

Net Earnings

$80

Rome Net Earnings Calculator

$
Host listing price$95
Fee 15.5%-$15
Host net earnings$80
Monthly est. (66% occupancy)$1,589

Rome Pricing Tips

Historic district premium

Properties within walking distance of the Colosseum and Vatican can charge 30-50% more than outskirts.

Spring/autumn maximization

Rome's peak seasons are Apr-Jun and Sep-Oct. Capture 50% of annual revenue in these periods.

Summer heat strategy

Jul-Aug demand dips due to heat. Highlight air conditioning and offer slight discounts to maintain occupancy.

Peak Seasons

  • 봄 (4~6월)
  • 가을 (9~10월)
  • 크리스마스 (12월)

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