Tongyeong Airbnb Pricing — 2026 Real-Host Strategy Guide

Tongyeong market overview

Tongyeong has roughly 700 Airbnb listings, with more than half concentrated around Gangguan harbor / Jungang Market and the Dongpirang / Seopirang neighborhoods. 4-guest weekday ADR runs ₩115,000, weekends ₩170,000–230,000.

The decisive variable here is the harbor view. Listings whose living room overlooks Gangguan harbor command +20–30% ADR for the same square footage; walkability to Dongpirang adds another +10–15%.

Competition is short and intense only in July–August. Top-location listings clear 90%+ for those 8 weeks; the other 44 weeks average 40–50% occupancy. The annual revenue distribution is one of the most concentrated of any Korean coastal market.

Seasonal pricing patterns

Summer peak (Jul–Aug): 4-guest total ₩280,000–370,000/night. The first two weeks of August can absorb ₩400,000+. Hansan Daecheop Festival week (mid-August) deserves a separate premium tier.

Spring/autumn (Apr–May, Sept–Oct): weekday ADR sustains a +10% lift over baseline. The cable car and Dongpirang night lighting maintain steady SNS-driven inbound guest flow.

Off-season (Nov–Mar, June): even at weekday ADR ₩80,000–95,000, occupancy stays 35–45%. Cutting prices alone hits a floor — combine long-stay discount, workation package, and 1-night minimum to preserve revenue.

Weekday / Friday / weekend tier pricing

Weekday (Sun–Thu, 17 days/mo): 4-guest ₩105,000–130,000. Weekday guests are business travelers + retired couples + weekday workation.

Friday (4 days/mo): +25–40% at ₩135,000–180,000. Tongyeong sees stable Friday one-night demand from Busan / Changwon day-trip extensions.

Weekend + holidays (Sat + public holidays, 9 days/mo): ₩170,000–230,000, summer peak ₩280,000–370,000. Summer Saturdays show a clear price split between one-night vs 2+-night guests.

※ Sunday counts as a weekday tier in our methodology — observed Korean-market booking patterns place Sunday demand closer to Wednesday than to Saturday.

Foreign-guest mix and location effects

Tongyeong has a 10–15% foreign-guest share — typical of mid-sized Korean cities. With a lower foreign share, Korean-language review management and Korean-guest-friendly photos (wide living-room shots, bedding close-ups) matter more than English content.

Location premiums: walkable to Gangguan harbor +25%, walkable to Dongpirang +20%, walkable to cable car +15%, near Mireuksan trail entrance +10%. These four zones form the top 30% of Tongyeong ADR.

Proximity to Tongyeong's oyster, abalone, and seafood restaurants boosts guest satisfaction and rebooking rate. Mentioning 'restaurants 5 min walk' in photos and listing copy is small short-term lift but contributes meaningfully to Superhost qualification long-term.

Net earnings after the 15.5% host fee

Example: a 4-guest harbor-view listing with average guest total ₩165,000 (weekday ₩115,000 / Friday ₩155,000 / weekend ₩220,000) at 55% occupancy generates roughly (17 × ₩115,000 × 0.55) + (4 × ₩155,000 × 0.55) + (9 × ₩220,000 × 0.55) ≈ ₩2,508,000/mo.

After the 15.5% host fee and cleaning settlement, net earnings come to ~₩2,120,000/mo. The two summer months typically clear ₩4–5,500,000/mo — concentrating roughly 30% of annual revenue.

The key Tongyeong insight: hosts who actively operate the off-season (price cuts + packages) end the year 35–45% ahead of same-location hosts who simply close the calendar. Empty calendars stay empty.

Run your own listing through the fee calculator for the exact net earnings, and use the revenue simulator to model monthly revenue across price scenarios.

FAQ

Related tools and guides

• Fee calculator — See your net earnings instantly after the 15.5% host fee.
• Revenue simulator — Model monthly revenue across the weekday / Friday / weekend tier split.
• PriceBnb pricing — 5 competitors on the free plan, 10 curated competitors on Pro.
• Sample weekly report — Preview the 12-section weekly report a host in a market like Tongyeong would receive.